VBA to host 3×3.EXE Premier group round this summer

VBA has become the first Vietnamese member of the 3×3.EXE Premier, world largest 3×3 basketball tournament, and will hold group round events in May and June.


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Representatives of VBA and XSM at the partnership signing ceremony on March 26 in HCM City. Photo courtesy of VBA

HCM CITY – The Vietnam Pro Basketball League (VBA) has become the first Vietnamese member of the 3×3.EXE Premier, the world’s largest 3×3 basketball tournament.

A partnership was signed between VBA and Xross Sports Marketing (XSM), a subsidiary of Xebio Group, on March 26 in HCM City. 

The VBA was founded in 2016 and runs an annual league with seven clubs.

ZSM was established in 2011, specialising in project marketing, research – business consulting, event promotion and asset management. In the sports marketing industry, XSM has proven itself to be an influential factor in promoting the 3×3 sport.

One of the company’s highlights is the 3×3.EXE Premier, the first world pro basketball approved by FIBA. In its first season in 2014, seven teams competing with each other. 

After a decade of development, 3×3.EXE Premier has become the largest scale event of its kind in the world.

In 2022, as many as 100 clubs with 600 talented players took part in 1,143 matches in four member countries, namely Japan, Thailand, New Zealand and Australia.

Becoming part of 3×3.EXE Premier, the VBA 3×3 competition will be one stage of the 2024 season.

Accordingly, the group rounds will be held in Việt Nam (May and June), Japan (May and September), New Zealand (June and August), Thailand (August) and Australia (August).

It is expected that VBA 3×3 will be at level six in the FIBA ​​3×3 system with two formats for six men teams and six women teams in HCM City.

The winning team of each format will join other stages’ champions in playoffs in Japan in September.

“In a new year of economic changes, VBA continues to improve its strategy to flexibly adapt to achieve the goal of financial independence and support for Vietnamese basketball,” said VBA CEO Trần Chu Sa.

“2024 is an important year when VBA will carry out our adaptation and sustainable development strategies for the next phase. In addition to focusing on organising quality domestic tournaments, we believe that international integration is also a key step in these strategies,” Sa said.

Sa added that the signing ceremony between VBA and XSM would be a foundation for the stronger development of 3×3 basketball in Việt Nam. VBA was honoured to be the first Vietnamese member of the 3×3.EXE Premier.

He hoped that the cooperation would not only open new unprecedented opportunities for Vietnamese talent and resources for the national team, but also connect and spread the power of sports internationally.

On his side, XSM Chairman Takaaki Nakamura welcomed VBA as a new member. The Japanese company would make more efforts to develop and popularise 3×3 basketball globally.

He hoped that the competition between players of different countries would help Việt Nam’s 3×3 basketball spread widely in the community.

3×3 basketball has gradually lured the attention of world athletes and supporters.

Việt Nam won gold of this sport at the 32nd SEA Games in 2023 in Cambodia.

This year, 3×3 basketball will appear in Paris as one of the official Olympic sport competitions.

Theo Vietnamnews